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My name is Laura McCaffery. I have been a professional photographer for ten years. I have been published in Detroit News Homestyle, Detroit Design, Dwell, BRAG, Remodelers Council of Greater Ann Arbor 2023 Directory, Birmingham Life, Grosse Point Life Style, West Bloomfield Life Magazines, and Bosch News. Currently, I am a member of the Ann Arbor Ypsilanti Chamber of Commerce. I have been working with Canon cameras for twelve years. I currently work with the mirrorless Canon R5 and Canon 5DS. 

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I own eight Profoto strobes, three Hensel strobes, Norman strobes and two Aputure LED lights with different light modifiers. I am prepared for any situation. I was the studio director at Carlson Productions where I learned to be detail oriented and extremely organized with my files. I have worked for multiple magazines and I know how important it is to produce proper colors in my images. 

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I earned my first bachelor’s degree in Psychology from Madonna University. This has been vital in everything I have pursued. This degree has helped me listen, understand, and assist clients. During the pursuit of this degree, I learned the importance of communicating clearly with my team and clients to make sure each task is a success. 

 

I earned a Bachelor’s of Fine Arts in Photography from College for Creative Studies. Having a degree in Fine Arts gives me an edge on other photographers. I was taught how to compose photographs, proper printing, and color composure for the highest quality images. Due to CCS’s intense program, I learned a true dedication to my craft: seeing the fine details, functioning under high stress, receiving analytical criticism, pushing creativity, and having a strong work ethic. These life lessons I have brought into everything I do. I have found a balance of work and personal life through the challenges of schooling.

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I was the Director of Photography at Qomo for three years doing commercial product photography. When models were not available, I would fill in. My passion for photography pushed my interest in videography. As my skills at Qomo progressed, I was promoted to Marketing Manager. In this role, I managed graphic designers, videographers, printers, trade show booth designers, social media, and clients. My organizational skills were crucial in this position because I was setting up trade shows in different states and making sure products, marketing materials and all details for the booth was ready for each show. 

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From my time managing a team, I thought it was imperative that I learn additional skills so I would know how to help my fellow graphic designers and videographers with direction. On top of working full-time, I took graphic design and video classes through Washtenaw Community College. I am a strong believer that you need to learn new skills so you can communicate with others fully.

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I directed demonstration videos for the company while working with a videographer. I enjoyed video production so much that I modeled and filmed one of the videos about their Journey 13 Series by myself, with limited resources. I also taught myself basic programming skills on WordPress to manage Qomo’s website. I enjoy learning new skills. I love challenges and using external resources. If I do not know how to do something, I problem-solve and search to find the answer. This job has prepared me for everything I have undertaken since I left.

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As for my technical skills, I am proficient with a wide array of professional software such as Capture One, Final Cut Pro, Adobe CC, Lightroom, Bridge, Premiere, and Photoshop. Also, I am fluent with Illustrator, and InDesign. I have a wealth of knowledge in Broncolor, Profoto, Hensel, Norman, and Speedotron lighting equipment. Even though Canon is the main camera I work with, I also know how to work with Nikon. I am well-versed in Microsoft Office. 

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On a personal level, I am a people person and can connect with the client I am documenting and make them feel at ease in front of the camera. I have high emotional intelligence and use it to encourage people to smile and make my clients happy. I thrive in a fast-paced environment and always deliver my results on time. I enjoy traveling, meeting new people, helping people feel comfortable, and being in new situations. Due to my diverse background, I am extremely flexible and able to adapt to any work environment. I am reliable, highly organized and I pride myself on being extremely attentive to detail, with an eye on presentation for marketing.

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Best,

Laura

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